SIMI MAHTANI
Design & Art Direction
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NikeWomen Brahaus

This summer NYC was home to the NikeWomen Brahaus pop up activation at boutique sportswear store, Bandier. Hundreds of women experienced bra-fitting services & customization by Baron Von Fancy for the Nike Pro Bra Collection, allowing all athletes to find the right support for their sport. The clean design of the pop-up environment was inspired by  linear patterning from the Pro Bra Collection complemented by a neutral color palette with pops of warmth. 

Art Direction & Design: Simi Mahtani Creative Direction: Julian Alexander Slang Inc. for NikeWomen

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