SIMI MAHTANI
Design & Art Direction
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Cycle for Survival

Cycle for Survival is the national movement to beat rare cancers. Their high-energy indoor team cycling events provide a tangible way for you to fight back, as 100% of all money raised directly funds lifesaving rare cancer research. The Tribute Wall was developed as a way to let riders express their personal Battle Cry, by handwriting a note during the event and slipping it into a structure that allows other riders to flip through and read.

Creative Direction: Julian Alexander Art Direction & Concepting: Simi Mahtani 3D Design & Concepting: Julio Martinez Photography courtesy of Cycle for Survival and Esther Nisanova. Work shown courtesy of Guild.

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