The Lightning Society is a platform for creative collaboration. Their mission is to electrify community based organizations focused on challenging social issues with a particular focus on education and networking.
The mark I created speaks to the characteristics of lightning as having a distinct motion that is fast, bold, and visually striking. The thin metallic gold framework for the typography of the wordmark also creates a lightning bolt shape: a subtle L & S that interlock. The bolt can be used as a secondary mark, with the ability to frame video content or still imagery from Lightning Society events.