SIMI MAHTANI
Design & Art Direction
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The Lightning Society

The Lightning Society is a platform for creative collaboration. Their mission is to electrify community based organizations focused on challenging social issues with a particular focus on education and networking.

The mark I created speaks to the characteristics of lightning as having a distinct motion that is fast, bold, and visually striking. The thin metallic gold framework for the typography of the wordmark also creates a lightning bolt shape: a subtle L & S that interlock. The bolt can be used as a secondary mark, with the ability to frame video content or still imagery from Lightning Society events.

 

LED Wall, lighting design, and animation by Steven Grise and Nitemind

All event photography courtesy of Lightning Society photographers.

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