SIMI MAHTANI
Design & Art Direction
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A Crucial Catch

The National Football League supports October's National Breast Cancer Awareness Month with their annual national breast cancer screening initiative and fundraising campaign, in collaboration with the American Cancer Society.

I used the pink ribbon that has come to be an iconic symbol of support for breast cancer as a motif weaving throughout the type and custom team branding elements, both on and off-field.

Art Direction: Chris Stackhouse Creative Direction: Shandon Melvin

 
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