SIMI MAHTANI
Design & Art Direction
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Nike+ At WeWork

For four weeks, Nike partnered with WeWork to move and motivate WeWork members in NYC. The breadth of the Nike+ ecosystem was showcased through events exclusively for the WeWork community: Gear Up & private shopping event at NTNY, NRC, NTC Endurance, & NTC Strength. Attendees were rewarded with limited edition WeWork gear and access to the newest innovation Nike has to offer.

Art Direction & Design: Simi Mahtani

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