The No Fun Film Club believes that film should be projected and celebrated. Each month they highlight emerging artists in the film industry and showcase their work in front of New York City’s creative community. The events aim to connect and network creative individuals with a shared passion for the cinematic arts. The No Fun Film club monogram is designed from the way that a projector visually throws a stream of light in the darkness. The X becomes a play on the word "No." The bright colors that project from the monogram on the branding applications such as the posters, evoke the energy of the bold NYC atmosphere.