SIMI MAHTANI
Design & Art Direction
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NFL Rookie Symposium

The NFL Rookie Symposium is an orientation for all drafted rookies based on the four core values of the League: Responsibility to Team, Respect, Integrity and Resilience.

The decor of the event was positioned to reinforce the values of the League through the use of player imagery showing camaraderie and brotherhood, and player quotes that describe respect and dedication to the game & team.

Creative Direction: Shandon Melvin Art Direction: Simi Mahtani Design: Steve Vollmer

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