Simi Mahtani is a seasoned senior creative consultant and fine artist with experience creating art-forward branding, packaging, environmental, and retail design systems. A self-described “sports-obsessed” creative, she currently works at the intersection of sports and food & beverage, counting Formula 1, the Brooklyn Nets, Barclays Center, Nike, and Doritos amongst her clients. Known for her custom lettering, typography, and visual storytelling, Simi approaches design as a tool for creating meaningful connections. Alongside her design practice, she maintains a thriving fine art career as both an exhibiting artist and curator in galleries throughout New York City.
When she’s not designing, you can catch Simi cycling around New York City (if you’re fast enough).
Select Clients Include:
Adidas, Adobe, Arc’teryx, Bombas, Brooklyn Nets, Colossal Media, Expedia, Forever 21, Gregorys Coffee, Hobolite, Jordan, Lagunitas, Leica, Mercedes AMG Petronas, National Football League, New York City Council, Nike, PepsiCo, The Washington Post, WeWork
PRESS
Featured Art Director: Simi Mahtani, Working Not Working, 2023
Femme Type Feature, Showing Strong Emotion with Type, 2021
Abduzeedo feature, Typographic Studies from Quarantine, 2021
Canvas & Cassette feature On View, 2021
Printed Matter, Inc. Feature, 2020
Design Calendar, Women in Design, 2020
5 Reasons Why Established Creatives Are Changing Their Disciplines, Working Not Working Magazine, 2019
Working Not Working Nasty Women Unite Feature, 2017
Behance Portfolio Reviews NYC Curator & Host, 2016
Working Not Working Top Profile Weekly Roundup, 2016
AIGA Member Gallery feature, 2015
Agency reinvents the organisation chart, Creative Bloq Feature, 2015
AIGA Member Gallery Feature, 2014
Packaging of the World, 2011
AWARDS
Brooklyn Nets Unite Artist Series, Featured Artist, 2025
Show Us Your Pride Contest Runner Up, Working Not Working, 2023
Adobe Creative Residency Community Fund Recipient, 2021
Excellence Award, WeWork, 2019
PromaxBDA Sports Media Marketing Awards Gold Winner, 2013
PromaxBDA Sports Media Marketing Awards Silver Winner, 2013
AFFILIATIONS
Syracuse University, Presenter, Industry Day, 2026
Cooper Union, Guest Critic, Graphic Design Final Review, 2024
Adobe Creative Community Fund Clubhouse Moderator, Diversity in Design, 2021
Adobe Creative Community Fund Portfolio Review Guest Critic, 2021
Pratt University, Guest Critic Representation 1 Final Review, 2020
Pratt University, Guest Critic Representation 2 Final Review, 2020
Working Not Working member 2015-Present
Art Directors Club NYC Portfolio Show Presenter, 2010