Simi Mahtani is a seasoned senior creative consultant and fine artist with experience creating art-forward branding, packaging, environmental, and retail design systems. A self-described “sports-obsessed” creative, she currently works at the intersection of sports and food & beverage, counting Formula 1, the Brooklyn Nets, Barclays Center, Nike, and Doritos amongst her clients. Known for her custom lettering, typography, and visual storytelling, Simi approaches design as a tool for creating meaningful connections. Alongside her design practice, she maintains a thriving fine art career as both an exhibiting artist and curator in galleries throughout New York City.
When she’s not designing, you can catch Simi cycling around New York City (if you’re fast enough).
Select Clients Include:
Adidas, Adobe, Arc’teryx, Bombas, Brooklyn Nets, Colossal Media, Expedia, Forever 21, Gregorys Coffee, Hobolite, Jordan, Lagunitas, Leica, Mercedes AMG Petronas, National Football League, New York City Council, Nike, PepsiCo, The Washington Post, WeWork
AFFILIATIONS
Design For Sport and the Shape of Our Future, AIGA NY, Presenter, 2026
Syracuse University, Presenter, Industry Day, 2026
Cooper Union, Guest Critic, Graphic Design Final Review, 2024
Adobe Creative Community Fund, Moderator, Diversity in Design, 2021
Adobe Creative Community Fund, Portfolio Review Guest Critic, 2021
Pratt Institute, Guest Critic Representation 1 Final Review, 2020
Pratt Institute, Guest Critic Representation 2 Final Review, 2020
Art Directors Club, NYC Portfolio Show, Presenter, 2010
AWARDS
Brooklyn Nets Unite, Featured Artist, 2025
Show Us Your Pride Contest, Runner Up, Working Not Working, 2023
Adobe Creative Residency Community Fund Recipient, 2021
Excellence Award, WeWork, 2019
GEMA Awards, fka Promax BDA Sports Media Marketing Awards, Gold Winner, 2013
GEMA Awards, Promax BDA Sports Media Marketing Awards, Silver Winner, 2013
PRESS
Featured Art Director: Simi Mahtani, Working Not Working, 2023
Femme Type Feature, Showing Strong Emotion with Type, 2021
Abduzeedo feature, Typographic Studies from Quarantine, 2021
Design Calendar, Women in Design, 2020
5 Reasons Why Established Creatives Are Changing Their Disciplines, Working Not Working Magazine, 2019
Behance Portfolio Reviews NYC Curator & Host, 2016
Working Not Working Top Profile Weekly Roundup, 2016
Agency Reinvents the Organization Chart, Creative Bloq Feature, 2015