Art Direction & Design
Art Direction & Design
The Super Bowl XLIX branding is inspired by a modern look at the landscape of Arizona, where the game is played. The color palette draws from the pristine silver of the Vince Lombardi Trophy and the University of Arizona Stadium, while the monumental feeling custom typography developed in cool purple hues and rich oranges are an ode to some of Arizona's most recognizable rock formations.
My role was to develop a unique custom set of characters and wayfinding icons for Super Bowl XLIX in multiple colorways, and create a system of type hierarchy for lockups that applied to stadium and city environmental graphics, consumer merchandise, on-air game graphics, partnership assets, and promotional materials.
Creative Direction: Shandon Melvin Art Direction: Chris Stackhouse Design: Simi Mahtani Photography: AP Images