Art Direction & Design
Art Direction & Design
As the greatest game comes to the greatest region, the challenge for branding Super Bowl XLVIII was to reflect the spirit of New York and New Jersey in a style that is undoubtedly the NFL.
Working within a small team of designers and photographers, I developed the Super Bowl XLVIII custom typography and symbol design, inspired by the neon lights and signage of New York City at night. The wordmark, lockup style, and color palette anchored the Style Guidelines for gameday, environmental branding within the city leading up to the event, on-air/media graphics, merchandise, game tickets, and stadium decor.
Creative Direction: Shandon Melvin
Art Direction: Chris Stackhouse
Design: Simi Mahtani, Appolllo Bey, Brian Yu