Art Direction & Design
Art Direction & Design
We teamed up with Ursula, a lively local restaurant in Brooklyn NYC, to creatively showcase their all new cocktail menu, designed by John deBary, for their Bed-Stuy location. Inspired by owner Eric See's upbringing in New Mexico, this image series set out to depict unique era-inspired humorous tableaus derived from each cocktail’s name. From mood boards to concept sketches to then building out individual practical sets, a series of four very different humor-laced nostalgia-driven cocktail scenes were brought to life. The imagery was used for promotion on Ursula’s social media channels to drive buzz around their glowing new menu items.
Photography & Lighting: Kevin Pineda-Gould
Art Direction & Prop Styling: Simi Mahtani