SIMI MAHTANI
Design & Art Direction
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Super Bowl XLVIII Custom Typography

As the greatest game comes to the greatest region, the challenge is to reflect the spirit of New York and New Jersey in a style that is undoubtably the NFL. Working within a small team of designers and photographers, the Super Bowl XLVIII custom typography and alphabet design is inspired by the neon lights and signage of New York City at night.

Creative Direction: Shandon Melvin Art Direction: Chris Stackhouse Design: Simi Mahtani

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