Art Direction & Design
Art Direction & Design
As the greatest game comes to the greatest region, the challenge is to reflect the spirit of New York and New Jersey in a style that is undoubtably the NFL. Working within a small team of designers and photographers, the Super Bowl XLVIII custom typography and alphabet design is inspired by the neon lights and signage of New York City at night.
Creative Direction: Shandon Melvin
Art Direction: Chris Stackhouse
Design: Simi Mahtani